Scaling Lean

Scaling Lean

تأليف : Ash Maurya

النوعية : التسويق وإدارة الأعمال

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Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya..A hands-on guide to the metrics that matter most to young tech startups. In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.
Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya..A hands-on guide to the metrics that matter most to young tech startups. In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

Ash Maurya

3 كتاب
"Life's too short to build something nobody wants." I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products. Then I ran into early works on Customer Development and Lean Startup pioneered by Ste...
"Life's too short to build something nobody wants." I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products. Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

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